Kayaking and Paddleboarding

Come Experience the Matanzas River

Special Event Venue

Venue Space

Bait and Tackle

Genung's Bait and Tackle

Bringing Famlies Together Since 1948


About Us

 Genungs is an “Old Florida” style bait and tackle shop with a small marina, paddle sport rentals, and special event venue. The fish camp was established in 1948 by Jack and Mary Jane Genung. Located in Crecent beach Florida, at the base of the 206 bridge, Genung's was the first stop for people vacationing on the southern portion of Anastasia Island. It was the place for local fishermen and families alike to purchase top quality bait and tackle and try to catch a tip or two about where the best fish were biting. Spend even a few minutes in the fish camp and the locals would start telling tales of their best catches and the "honey holes" where they were caught. In the rafters of the camp you can still see photos of some of the best catches brought in on private charters running out of the fish camp. In the 1970's the 206 bridge was moved a block north and as Crecent Beach became more developed, the camp became less accessible. By the 90's Genungs went out of business. It remained closed for a few years then was saved by a group of locals dedicated to keeping the old Florida fish camp tradition alive. They revived the Fish camp and installed a series of caretakers, each adding their own special touch to the camp. They started hosting local community events like low country boils, and added kayak rentals. In 2017 Genung's needed a new caretaker and The Morley family decided they were up for the challenge. Both Janine and Adam had fond memories of Florida fishing and wanted to preserve the tradition for their son, Elon. Adam is even featured in a few of those photos in the rafters! They have taken the fish camp and updated it to a modern one stop community fish camp. They have added new stock to the tackle shop, a new live bait tank, they have started hosting more community events and Family Fun Days. They have even added guided sunset paddle board adventures. They have also set their sights on being the most environmentally conscious fish camp possible to help keep Florida fishing alive for generations to come. Many more wonderful things are in the works, so stop by Genung's to get everything you need for a spectacular day on the water. 



Captain Adam, his wife Janine and their son, Elon



Denise Marsh

A group of 5 ladies heard about Genungs Fish Camp and their kayaks to rent. We rented for $10 hour! Great price! All day rental $35. So helpful and pleasant to work with. We will definitely be back!

Barrett Scala

I have been to several events at Genungs and loved it so much decided to throw a surprise birthday party there for a dear friend. I can't say enough possitive things about not only the venue but the personal "treat you like family" touch.

Jackie Faber

Great fish camp for all of your fishing needs including drinks! Wonderful family owned place with amazing views. Owner is very knowledgeable of the waters and local fish. Whatever you need for your fishing trip they got it!

Angel Smallwood

My favorite place to fish and relax. We spent hours here and the kids had plenty of activities. The owners treated us like family and had lots of great fishing tips. They also have live bait. Be sure to stop by this place while visiting Florida, u will definitely enjoy the atmosphere.


This is a different kind of History for locals in St. Augustine. This is where your Dad took you to get bait or tackle. You wanted a day on the water, you'd visit Genungs. That hasn't changed in all these years. We rent Kayaks there, we watch live music there, and take pictures of amazing sunsets over the intracoastal waterway.

Brooke Solano

Absolutely loved this bait shop! It has everything you need for a fair price and ran by a sweet family who has the inside scoop where to get on the fish. Not to mention, the shop and views were awesome!

Jonathan Garza

Great place to take the family to fish. The owners were awsome and the price was just right. I had lots of fun and caught good fish. If i am ever in the area i will go again.

Stephen Gerke

Great place to bring family. Quiet and scenic most of clean friendly atmosphere. Especially for kayaking and if you need fishing supplies and bait. They are going to have fishing kayaks soon.

Joandri Meyer

Beautiful spot , friendly people , not over crowded , just AWESOME. We had such a good time !

Kathy Genung

Of course I would love it. The fish camp initially was owned and run by my Uncle Jack and Aunt Mary Jane. What memories!

Crystal Divver

Brought my family to try paddleboarding for the first time, received great instruction, had a scenic and fun time, and all for a great price. Small locally owned family business that treats you like family, what more could you ask for!?

Cecile Roy

Genungs Fishing Camp and Marina is a great place to spend some time. You can launch your boats/kayaks etc. right there & they have all the bait and equipment - plus great advice - you may need. …More


Scott Alberry

Gentleman that help me out was very friendly and knowledgeable of fishing in the area. They have the native salt clam bait that I was looking for. He gave me some tips on how to properly use the bait, and pointed me in the right direction of a local spot to fish..


Lisa N David Chavies

Just great to see a husband n wife team- enjoyed the conversation and great pricing on bait n tackle

Deana Turner

Great Place to get a Kayak and for Fishing advice. The Owner, Adam, is awesome! He took the time to give fishing guidance to our 15 year old son. He went above and beyond to make our fishing and kayaking experience great!.

stephen watkins

Only been there a few times but the service was very friendly! Prices aren't bad either! I like that little bait shop!

Bob Eldridge

We rented kayaks for the morning, the staff was exceptional, helped us plan our trip and the equipment was in very good condition! Its a great spot and highly recommend Genung's Fish Camp!!!

Michelle Wells

The owners are some very nice people, helped us with our bait and beer :)

Ashley French

This is a great spot! Adam is extremely knowledgeable and has a wide variety of products available. And the view isn’t bad either!

john spaulding

Small family-owned great please bring a Bait Bucket I'll give you a small discount far as I'm aware of and plenty of live bait

Cydney Rechtin

Our experience today at Genungs was incredible! Janine was a wonderful host and we had a blast fishing and relaxing onsite. The live bait was a great hit for the fishies :) Can’t wait to return for their planned events this summer—join them on Facebook to stay in the loop! We will be returning regularly :)

Dudley Haines

Awesome. True old Florida fishcamp. Beautiful and unspoiled.

Debbie Cusick

Adam Morley is a great guy, and is certain to do his best to make your fishing or kayaking experience awesome. Lovely location, and conveniently located.

Jenny Harker

Friendly, knowledgeable staff. A great service to the community.

Allen Arnold

Wonderful family owned and operated old-school Florida fish camp.

Contact Us

Genung’s Fish Camp

291 Cubbedge Rd., St. Augustine, FL 32080, US

(904) 907-5742